UX Case Study
Buyerfolio
Simplifying homeownership through financial matching and co-buyer management.
The Core Problem
First-time buyers and affordability-constrained homebuyers have no structured platform to find, evaluate, and manage co-ownership with another party. Existing tools treat co-buying as a footnote — there is no dedicated product that matches buyers by financial compatibility, surfaces risk transparently, or supports ongoing shared mortgage management. As a result, co-buyers rely on spreadsheets, informal agreements, and lawyers — creating friction, opacity, and failed co-ownership arrangements.
👥 User Pain
No visibility into a co-buyer's financial health before committing
🏦 Lender Pain
Co-buyer applications lack standardized financial compatibility data
📊 Market Gap
No product addresses ongoing shared mortgage management post-purchase
How Might We
- How might we help potential co-buyers assess financial compatibility before committing to shared ownership?
- How might we make complex financial data legible to non-expert users while keeping it accurate enough for lenders?
- How might we build confidence and trust between co-buyers who may not know each other well?
- How might we support the ongoing relationship between co-buyers after a mortgage is signed?
Design Process
- User research
- User interviews
- Competitor analysis
- Key insights
- User flow
- User persona
- Problem framing
- HMW questions
- Brainstorming
- Design decisions
- Wireframing
- Flow diagrams
- Low fidelity wireframes
- High fidelity wireframes
- Component design
- Design system
- Usability testing
- User feedback
- Iterations
- Final delivery
Research Insights
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Trust & Verification
Users don't trust financial compatibility without a structured, third-party system to evaluate it
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Clear Communication
Co-buyers want clear ownership breakdowns — not just legal documents — in plain language
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Data Standardization
Lenders need structured data, not free-form documentation, to evaluate shared applications
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Ongoing Support
Post-purchase tension arises from unclear payment tracking and lack of shared financial visibility
Competitor Analysis
Redfin
Apps
Honeydue
My Contribution
Research & Strategy
- Conducted user interviews with potential co-buyers
- Performed competitive analysis of fintech platforms
- Developed user personas and journey maps
- Created information architecture
UI/UX Design
- Designed complete visual identity and brand assets
- Created low-fidelity and high-fidelity wireframes
- Designed intuitive Folio Score® input flow
- Developed co-buyer matching visualization UI
- Designed ownership & mortgage dashboard
Key Challenges Solved
- Simplified complex financial data presentation
- Designed transparent matching algorithm visualization
- Created clear ownership & payment breakdowns
- Built trust through data security visuals
- Ensured regulatory compliance in UI/UX
Wireframing & Prototyping
Low-fidelity wireframes establishing user flows and information hierarchy before visual design.
01 · Landing
Hero, Folio Score® teaser, 3 value props, social proof
02 · Folio Input
4-step wizard, live score preview, contextual tooltips
03 · Match Results
Ranked co-buyer cards, compatibility %, connect CTA
04 · Property Listing
Photos, Smart Offer®, tour booking (existing design)
05 · Dashboard
Sidebar nav, ownership split, payment chart, alerts
06 · Mobile Folio
Score ring, breakdown bars, share + find co-buyers CTAs
High-Fidelity Design
Final UI screens showcasing the complete visual design system and user experience.
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Design System & Brand
Visual Design
Color palette, typography, iconography, and component library
Tools Used
Figma, Adobe XD, Procreate, Canva
Deliverables
Design system, prototypes, handoff specs, user testing reports
Key Results & Impact
Faster financial assessment process
User satisfaction with matching algorithm
Successful co-buyer partnerships formed
Average platform rating